Commercial Spa Strategies

Maximising contribution and enhancing the guest experience for hotel spas.

Commercial Spa Strategies is a consultancy company with the specific aim of supporting the commercial success of new and existing hotel-spa businesses.  By leveraging the opportunity to improve hotel occupancy, drive treatment room yield and optimise secondary spend, hotel spas can ensure healthy contribution lines as well as delivering new experiences which enhance the overall residential experience.

Company directors Liz and Nick Holmes have a proven track record and award winning success across a number of resorts, spas, golf clubs and 5* properties including: Rockliffe Hall; Cameron House Hotel; Gleneagles Hotel and Virgin Active, amongst others. 

 With recent and current projects including The £16m Spa development at Ramside Hall, County Durham; Swinton Park, nr Ripon (opening spring 2017); Gisborough Hall, North Yorkshire and Matfen Hall, Northumberland, Commercial Spa Strategies is building a strong portfolio of successful developments

The approach is individual to reflect the aims and ethos of each hotel-spa and can include: feasibilities and business planning; new design briefing; membership and wellbeing programming; marketing and commercial review; spa suppliers and on-line partners; recruitment and team development.  The key is to identify and work with the point of difference of each brand to ensure unique, memorable and, above all, commercial experiences are created.

Call Us Today 07398 250058





“Having worked with some of the best resort hotels in the UK and with a wealth of experience in spa leadership, I am now very excited to have established Commercial Spa Strategies with the aim of offering the type of leadership support to hotel spas which impacts on both the quality of the guest experience and the profitability of the department.  Either working alongside existing management teams or recruiting for growth, we prefer to work collaboratively to ensure that commercial results are sustainable.  Although I head up most of our projects, my Co-Director, Nick Holmes oversees progress and provides important strategic guidance based on a wealth of hotel resort experience at board level and an extensive network of resources.

Our plans are to continually develop our products and collaborations to ensure we stay at the forefront of the hotel-spa industry.”

Liz Holmes
Director, Commercial Spa Strategies

Our Services

We offer the following services, you can read more about them here.

  • Feasibilities and business plans
  • Hotel integration 
  • Fitness and membership
  • Suppliers and spa retail 
  • Award submissions 
  • Pre-opening and strategic management 
  • Recruitment and people development
  • Marketing and revenue strategies 
  • Driving hotel occupancy 



Get in Touch!

Mobile: +44 (0) 7398 250058 

22 Joseph Terry Grove | The Chocolate Works |
York | YO23 1UP